Competency Description: In grassroots advocacy, it is the goal of lobbyists to utilize their employees, members, and general public to contact legislators directly to address the issues at hand. Grass-tops advocacy requires a narrow focus of opinion leaders connected to elected officials. Sessions in this competency area will examine successful strategies and techniques used by companies, associations and citizens to have an impact on legislation throughout the legislative process. This is an elective competency of the State Government Relations Professional Certificate Program.
How On Demand Webinars Work: Once purchased, the link to the webinar will be emailed within 2 business days. View at your convenience and then please send an email to firstname.lastname@example.org to receive your webinar survey. This 5-minute survey provides valuable feedback to the Education & Training Committee and is required for credit in the State Government Relations Professional Certificate Program. To learn more about the program, click here.